Does the idea of a headshot session fill you with dread? You’re not alone - I’d estimate about 80% of clients tell me they hate having their photo taken the moment they get in front of my camera. So what’s going on, and what can we do about it?

You’ve got something to sell, and you’ve found a product photographer who’s a good fit for your brand. All that’s left is to send it off, and then sit back and wait for the amazing images to arrive, right?

Not quite. Believe it or not, not all product photographers can read minds. When an item arrives, it can be a simple matter of working out the best angles and lighting to make it look great, but more often than not, it takes a bit more effort to get images that are really going to work hard to sell your product. So, how do you make sure you get what you need?